“What is the return on my investment?”

Understandably, potential clients are concerned with the value of eLearning options. It’s easy to explain how increased access, convenience for the learner, and competency assurance can be achieved with less investment and reduced overall training time than traditional classroom learning. This standard list of benefits, however, often leaves out something those new to eLearning might be surprised to learn: attitude.

This point was touched on in a recent post at Training  News E-Learning News:

Training can also become a means of altering behavior, not in a punitive  way but so that gaps in organizational performance can be closed.  Common to this thread is the findings of an audit, financial or for  certification.  On occasion, findings require corrective action and if  that affects a relatively large number of employees, training is often  the solution to meeting the requirements.

Too often, computer-based learning is thought to be limited to knowledge or skill communication. While these objectives are certainly important, when a potential client is interested in the return on investment, don’t forget about the importance of acquiring the right attitude through eLearning; a company’s culture depends on it.